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BOOK FOR A BUCK: Get your playbook to thriving business in ANY economy for just $1.00!

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  • Survive and Thrive (paperback)

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GET 75% OFF! Check the box to get immediate access to read the ebook or listen to the audiobook before your paperback copy of Survive and Thrive arrives in your mailbox!

Add the ebook and audiobook versions of Survive and Thrive to your order for just $5, a combined total a quarter of their cost compared to a purchase on Kindle and Audible.

This is the best way to make sure Survive and Thrive becomes your profitable business playbook, instead of one more book collecting dust on your shelf!


👍 I authorize John Meese / Cowork.Inc to contact me about products, services, or other resources with the details provided.

Survive and Thrive is the step-by-step guide you need to create a thriving business. Build an unshakable core in your business that will ensure your entrepreneurial success no matter what curveballs the future holds!

Most small businesses fail—no matter how the economy is doing. Here’s how you can be the exception.

2020 was a rough year for entrepreneurs. Over 100,000 businesses permanently closed across the U.S. alone.

The worst part? Statistically, most of those businesses were likely to close in the near future whether a pandemic happened or not:

  • 20% of small businesses fail within their first year of business in the US.
  • 50% of all businesses don't last five years
  • Only 33% of all businesses last 10 years or more

This is why dreams of entrepreneurship are greeted with awkward silence and side-eye from friends and family. Entrepreneurs may have built the incredible world we live in, but most of their stories still end with broken dreams and bankruptcies.

If you want to become an exception to the rule, you need a better way to build your business.

I wish this book was around when I first started my entrepreneurial journey.” —Pat Flynn, Entrepreneur & Best-Selling Author

Survive and Thrive finally gives you a three-part plan for building (or re-building) a business with legs that will last for the long haul. From Day One, you’ll be able to:

Reach more people with a bulletproof marketing plan

Generate more revenue with a simple sales engine

Unlock higher profits with healthy financial practices

Most importantly, you’ll understand how to do so in any economy—pandemic, inflation, recession, or not!

Why Survive and Thrive Is NOT
Just Another Business Book:

Typically, two types of people write business books:

  1. Academics with no entrepreneurial experience
  2. Entrepreneurs with repackaged platitudes

Survive and Thrive is different. John Meese is a traditionally trained economist turned serial entrepreneur with actual experience building thriving small businesses. That means you’re getting…

Practical Research. John simplifies the core economic forces you need to understand when starting a business in the post-pandemic world.

Tested Strategies. You’ll get insights from John's experience building three businesses from scratch, along with anecdotes from dozens of incredibly successful entrepreneurs.

Practical Tools. The book’s custom ThriveScore assessment helps you evaluate your business and shore up the key areas that need improvement, to put your playbook into practice!

About The Author

John Meese

John Meese is an economist-turned-entrepreneur on a personal mission to eradicate generational poverty by helping entrepreneurs create thriving businesses.

John is CEO of Cowork.Inc, Co-founder of Notable, and host of the Thrive School podcast.

No Matter What Industry You’re In, There’s an Entrepreneur Recommending Survive and Thrive


“The world has changed yet again, and as an entrepreneur, you must rise to the occasion.

John’s book gives you a step-by-step plan to serve the new market in a new way. Your business is about to be stronger than ever.”

- Mike Michalowicz (


“As John says, there is no shortage of opportunity today, but there is a shortage of execution.

If you can focus on creating real solutions to real problems for real people, you’ll have a clear advantage in the marketplace. Survive and Thrive can show you how.”

- Michael Hyatt (


Survive and Thrive provides timeless information about starting a business from scratch, but at exactly the right time.

Having gone through a layoff myself in 2008, I know exactly how important each and every lesson John shares is, and I wish this book was around when I first started my entrepreneurial journey.

Step by step, genuine, and highly recommended."

- Pat Flynn (


"The hardest part of starting a business is actually starting. Survive and Thrive helps you avoid the trap of “procrastilearning,” (reading and researching from dozens of sources without making real progress) by giving you everything you need to get started in a single, easy-to-digest book.

You can survive and even thrive… and today's a great day to start!"

- Emily Mills (


“This book provides a step-by-step plan to help you reach more people, make sales, and enjoy more profit, regardless of what the ‘economy’ is doing.

Does it feel like times are tough? Survive and Thrive slices through the clutter and helps entrepreneurs build stronger-than-ever businesses while making the world a better place.”

- Ray Edwards (


“Too many entrepreneurs rely on a booming economy or favorable external circumstances for their business success, but everyone knows this doesn’t last forever.

If you’d like to build a business that can survive and even thrive when the going gets tough (and it will), then you need this book.

- Allan Dib (


“Are you struggling to adapt your old business to the new market and grow despite an uncertain economy?

Buy this book, put these principles to work, and you’re already on the right track.”

- Phillip Stutts (


"Survive and Thrive is a recipe for success for any entrepreneur.

John has applied these foundational principles in his own businesses and knows first-hand how to ensure your vision and passion become a reality.

Every business owner and operator needs this as a handbook now more than ever.”

- Casey Graham (


“When times are challenging, it is easy for the would-be entrepreneur to slide down into dejection, certain that all effort is futile.

John Meese’s new book Survive and Thrive is the antidote to passive languor. It is a surefire call-to-action that omits all those cliched motivational slogans and guides the reader into the specific activities that will build a business.

Not only will it put a bounce in your step and set your chin to a jaunty new jut, Survive and Thrive will tell you just what to do today to reach your destination tomorrow.”

- Rabbi Daniel Lapin (

Mike Kim

"This is a futurist book. I especially like the insight into how there will be no V-shaped recovery after COVID, and that things will not go back to what they were before (we didn't after 9/11, and we won't after COVID).

Another key takeaway for me: Choosing the path of entrepreneurship means choosing a path of problems for the rest of your career. I've been quoting that line to my audience since I read it. Highly recommended title."

- Mike Kim (

Get the #1 Bestseller featured in Business Insider, MarketWatch, and Yahoo! Finance
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Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) by John Meese


We order a limited number of copies at a time and with current supply chain delays it can take anywhere from four to ten weeks to get another batch! It costs us more than a buck to print each copy, so this promotion may not last forever. Get your copy while you can!

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